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Maxim Behar at Baltic Weekend 2019

30 September 2019

Maxim Behar was a special guest and a speaker in both days of the most significant event in the PR and communications industry in Russia – Baltic weekend 2019. The forum that took place in Saint Petersburg, annually gathers hundreds of prominent experts from the business.

During the first day of the forum, Behar introduced the audience to the Superbrands project. Superbrands is a global media organization that defines the best companies in their sector. A visual presentation described the advantages of participating in the project and the privileges it provides – prestige, demonstration of excellence, distinguishing and strengthening the company’s position on the market. The project was warmly welcomed and the launch marked the start of many successful business relationships.

The exciting first day of the forum continued with the award ceremony of the jubilee 20th edition of Proba awards – the most respected and influential awards for Marketing, PR & Social Media achievements in Russia. Behar is a regular attendee of the awards and a dear friend to their founder Andrey Barannikov – CEO of SPN Communications, one of the top PR companies in Russia.

The second day of the forum, Behar talked about ethics in PR in the world of Social media tsunami and also introduced his new book – The Global PR Revolution. The book focuses on the modern PR reality – innovative skills and tools, social media, current approaches. It is already available for pre-order on Amazon, Barnes&Noble and other large online platforms as well as its official website www.globalprbook.com. It will be exclusively distributed by Simon&Schuster in the US from October 15th.

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