Maxim Behar in Davos: А PR Guy Never Grows Old!
Bulgaria's PR expert Maxim Behar gave an exclusive presentation called 'Real life-story shared: 'А PR guy never grows old!'' at the World Communication Forum in Davos.
"Life is so dynamic that if you decide to avoid the news feed and stop caring for your clients for a single day, even if you are tired of it and you want to take a day off, the next morning you may be out of the game," Behar said Tuesday.
"Telling the truth, so that people would like it," was Maxim Behar's definition of PR. He stressed that "truth" was the most important word.
The PR expert told a number of stories from his 20 years of rich professional experience.
During his presentation, Maxim Behar answered dozens of questions from the attendees among whom were Bulgarian Association of PR Agencies (BAPRA) chairman Nikolay Nedelchev and Bulgarian Public Relations Society chairman Aleksander Hristov.
The Davos World Communication Forum 2014 involved nearly 200 representatives of 37 countries from around the world. Discussions revolved around modern communications, focusing on social media and corporate social responsibility.
Among the speakers at the Forum in Davos were a great number of international experts such as Paul Holmes, Eric Maillard, Lars Hilse, Virginie Coulloudon, Gianni Catalfamo, Michael Ambjorn, Stuart Bruce, Sergey Zverev, Ardi Kolah, and Scott E. Fahlman – the creator of the Emoticon for a Smiley face.
Maxim Behar is owner and CEO of one of Bulgaria's leading PR agencies, M3 Communications Group, Inc., with more than 25 years of professional experience in the PR business.
He has been in charge of the Prague Office of global communications corporation Hill+Knowlton Strategies since the beginning of 2012. In 2013, Behar was elected Vice President of the International Communications Consultancy Organization (ICCO), an organization comprising 1700 PR consultancies from all over the world.
The World Communications Forum's goal is to unite trend-makers and influencers from the communications elite and provide a platform for discussion of practices, tendencies and strategies.