Maxim Behar: Our Amazing Success Creates New Image for Bulgaria

The amazing success of M3 Communications Group, Inc in 2011 will help Bulgaria to be considered much more seriously as an investment destination, according to Maxim Behar, CEO of the most successful Bulgarian PR company.

All throughout 2011, Behar went around various prestigious stages to collect golden trophies, which Bulgaria's PR business had never seen before.

"Bulgaria needs a new image abroad, it needs more trust and a feeling that it is an attractive investment destination, and my company's performance shows that even in these hard times we can prove we have the abilities to do world-level business," Behar recapitulated.

M3 Communications Group, Inc., founded in 1994, won in April 2011 the "PR Agency of the Year" prize of the Bulgarian Association of PR Agencies (BAPRA) based on the assessment by an international jury, headed by the world's leading annalist of the PR markets Paul Holmes.

In May 2011, M3 Communications Group, Inc. received the "Eastern European Consultancy of the Year" award for 2011 by The Holmes Report, the world's top independent research organization for communications and PR.

A month later the company was officially named the best Public Relations Agency of 2011 in Europe at a glamorous Stevie Awards ceremony in Abu Dhabi. M3 Communications Group, Inc. has thus become the first ever Bulgarian PR agency to be honored with the prestigious title, while the CEO of the company, Maxim Behar, received a personal award for making it to the finalists in the category "Executive Director of the Year."

"I truly believe that nowadays business is driven by persons, not by markets. The tsunami of Social Media has changed the public relations business upside down and brave ideas and creative solutions may easily cross the borders and prove to be successful practices, which are not only recognized by worlds experts, but are also fully applicable in other countries. Our business is becoming more and more international, and we've recently seen that it escapes its local meaning," Behar stated for (Sofia News Agency).

M3 Communications Group, Inc. is an affiliate of the world's leading Public Relations & Public Affairs company in the world – H+Knowlton Strategies, part of WPP Group Plc, founded in 1927, and featuring 85 offices in 46 countries.

With more than twenty years of public relations and journalistic experience behind his back, the founder and CEO of M3 Communications Group, Inc. Maxim Behar is a respected expert with an influence in Bulgarian and international political and business life.

He also serves as the Treasurer and Member of the Executive Committee of the largest PR community in the world - ICCO, the Deputy Chair (having already been the Chairman for two terms) of the Bulgarian Business Leaders Forum, and is also a board member of tens local and international communities.

Behar is also a Member of the Organizational Committee of the World's PR Forum in Davos, Switzerland, and a well-recognized lecturer in many universities all over the world.

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