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Bulgarian Expert Elected to Organizing Committee of PR Forum in Davos

Bulgarian public relations expert Maxim Behar has been elected among the members of the international committee organizing the 2011 world PR forum in Davos, Switzerland.

Behar, who is the CEO of the largest Bulgarian public relations company M3 Communications Group, Inc., is the only Bulgarian on the committee to prepare the 2011 edition of the World Forum for Communication Top-Managers entitled "Communication on Top."

The first edition of the world PR forum took place in February 2010, in the Swiss mountain resort Davos immediately after the end of the World Economic Forum, with Maxim Behar being the only lecturer not only from Bulgaria but also from Central and Eastern Europe.

In addition to moderating panel discussions during the first day of the forum, Behar delivered a presentation on "The Modern Public Communications and the New Media" during which he was interrupted several times by the applause of top experts in the industry such as Paul Holmes – world's leading analyst of PR markets, Cristina Gallach - Head of Division at the EU Council and Spokesperson of outgoing EU High Representative Javier Solana, Garret Johnston – leading marketing expert, among others.

The second edition of the World Forum for Communication Top-Managers in Davos is to take place on February 16-18, 2011, bringing together top PR managers from around the world.

The international committee organizing the event includes a total of 17 leading international PR experts. The schedule of the sessions of the committee, at which its members will work out the final program and list of participants in the 2011 forum, is yet to be announced.

Bulgarian businessman, PR expert, and former journalist Maxim Behar is the Chair of the Bulgarian Association of PR Agencies (BAPRA), a member of the board of the International Communications Consultancy Organization (ICCO), the most prestigious global organization of PR associations, as well as of dozens of Bulgarian and international business associations.

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