Maxim Behar: Branding Will Lead Bulgaria One Step Ahead
Maxim Behar participated in this year's meeting of the National Board of Tourism, commenting on the topic "Bulgaria - an investment destination". Other guest were Minister of Tourism Nikolina Angelkova, Mayor of Sofia Municipality Yordanka Fandakova and more than 150 leaders from the tourism industry, international and local corporations and organizations.
At the meeting Behar had an emotional speech, highlighting some important points for making Bulgaria a tourist destination. He explained the importance of creating a comprehensive strategy to improve the country's image, emphasizing that branding and changing the current logo, as well as coming up with a good, captivating slogan are all important steps towards making Bulgaria an attractive tourist destination.
"These are the main challenges for Bulgaria at that point - better presentation of the country to the world, adaptation of the administrative and political system and creation of a much, much greater business environment. Attracting more investment will not only lead to more opportunities for work but also to better international experience and market climate in the country."