Maxim Behar Talks About Effective PR Practices in 2023 at a Global Masterclass

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world. The masterclass was part of a series of lectures by industry experts organised by the World Communications Forum Association (WCFA) in Davos, Switzerland, where Behar is President and one of its founding members in 2010.

During his lecture, Behar talked about the changes that have occurred in the PR business globally as a result of the pandemic, what are the successful tactics to develop a successful business in the industry and how to meet the current needs of your clients, the rapid shift from traditional to digitized ways of working, and how to gain leadership skills.

"The PR business is changing every day and the most successful formula for growth in today's modern social media world is to be precise, transparent and proactive in our work. Due to the global pandemic and economic crisis, our clients need quick solutions, innovative ideas and most of all sales," said Maxim Behar.

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