Maxim Behar: "Success is a blend of passion, hard work, and vision"

A conversation about personal branding, digital communication, and the values that remain timeless

In the latest episode of an insightful podcast interview, globally recognized PR expert, entrepreneur, and Honorary Consul of the Republic of Seychelles to Bulgaria, Maxim Behar shares his thoughts on professional growth, the lessons he's learned along the way, and what it truly means to be successful in today’s fast-paced world.

"Every morning I wake up with the thought that I know nothing. That’s the best way to learn everything."
Maxim shares this with a smile, emphasizing the importance of staying curious and open to new knowledge. To him, continuous learning is not just a necessity—it’s a lifestyle.

The digital era has transformed communication forever, he says, but the core principles remain unchanged: honesty, speed, and transparency.

"Digital channels are just tools—if you’re not honest, no one will believe you, no matter how good your posts are."

The discussion also touches on the power of personal branding.

"The most valuable asset you have is your name."
Max’s advice to younger professionals is clear: build your reputation through actions, not just words. A personal brand is not just about logos or social media presence—it’s the complete perception people form about you, based on everything you do.

When asked what keeps him motivated after decades of professional success, he answers without hesitation:

"I love what I do. There’s no greater joy than creating, helping others, and inspiring."

Here are some of the most memorable quotes from the podcast:

• "Success is not a destination—it’s a journey."
• "You can’t do business without trust—it’s the currency of the future."
• "Time is our most precious resource—if you waste it, you lose everything."
• "The most important skill today is to listen and understand."

The conversation concludes with an inspiring message for young professionals:

"Never be afraid to start over. Every new beginning is an opportunity. Every day is a new chance."

Watch the full interview here.