From Crisis Point to Turning Point
“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday ... »
Maxim Behar: Еvery investment in solar equipment in Bulgaria generates very quick return.
Recently, the European Parliament adopted an update to the Directive on the energy performance of buildings, according to which new buildings entering into operation after 2030 should be carbon-neutral. What are your observations related to the green transition ... »
Maxim Behar: "Write books only in case you have something to say.”
Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications? Ultimately, all my endeavors over the years gather ... »
Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants..."
Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years. Maxim: Exactly. Hello, Andrey. It's ... »
The Two Wars and us in The Middle.
I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the ... »
Maxim Behar: "Bulgaria is full of smart and capable people, lacking good managers.”
An interview for the Bulgarian magazine "Gallery." Mr. Behar, how would you comment on the failed rotation of the Bulgarian cabinet? I'm not sure if "failed" is the right word. It was a bit of an artificial cabinet ... »
Few minutes of work that united billions of people around the world forever
Looking like a professor, knowledgeable, and probably already retired. And he already is. He never brags about anything, doesn’t interfere in conversations, and speaks slowly, more scientifically but quite understandably. He always smiles, and you can understand that this person ... »
Lack of professionals? Millennials are here…
Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call ... »
PR’s First True Revolution
Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Absolutely not. Today’s revolution is the first true revolution in the PR business since its inception. ... »
Maxim Behar Elected Chairman of the Board of Trustees of UNWE
Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first ... »
And the streets are empty...
For years, even decades now, in Bulgaria and in many other countries around the world, there have always been two types of elections: the first - held at the ballot stations, and the second - when the people go to ... »
Maxim Behar: Only a Happy Person Can Be a Successful Person
Introduce yourself with few sentences. Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. However, nearly five years ... »
Maxim Behar: The state should be governed like a business structure."
Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Hello and welcome! I'm glad to see you. Maxim: Good morning. Host: How far have the politicians taken us, and how far have we ... »