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Maxim Behar at Baltic Weekend 2019

Maxim Behar was a special guest and a speaker in both days of the most significant event in the PR and communications industry in Russia – Baltic weekend 2019. The forum that took place in Saint Petersburg, annually gathers hundreds ... »

THE SKILLS OF TODAY

Which are the most valuable skills for a PR expert against the back­drop of this transformation of the PR office?This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, ... »

Maxim Behar was a Speaker at the Moldo-Finish Forum

Maxim Behar presented a lecture in the College of Alkio-Opisto near the university center of Jyväskylä, Finland. He was there by an invitation from the Nordic collaboration in Moldova on the occasion of the Moldo-Finish forum on successful start-ups. In ... »

WHO OWNS THE MEDIA?

  One of the overarching—and overwhelming, really—traits of the social media revolution is the fact that billions of media owners have emerged thanks to the opportunity to run a social media page, pro­file, channel, whatever. PR companies must be absolutely ... »


ALWAYS PREPARED: THE LESS-THAN-10-MINUTES RESPONSE RULE

All these things have affected our industry so dramatically that PR experts must be excellently trained and prepared for all kinds of contingencies. Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be ... »

THE “CREATIVE LIAR” NOTION: BOUND FOR EXTINCTION, TOO

Unfortunately, in many countries, PR as an industry and profession has a negative connotation for the general public. “This is only PR!” people might say, using the phrase as a euphemism for lying and deception. Several years ago, I was ... »



Maxim Behar with Free Lectures in SoftUni in September

  A two-week free course on modern PR with lecturer Maxim Behar will take place in September in SoftUni – one of the largest and most respected educational institutions in Bulgaria, providing training and career support in the fields of ... »

Maxim Behar Moderated Leica Eyecare Exclusive Premiere

Maxim Behar, CEO of M3 Communications Group, Inc. moderated the exclusive premiere of Leica Eyecare products in Bulgaria, the company's newest client. M3 Communications Group, Inc. organized a classy event for the introduction of the products on the Bulgarian market. ... »


Maxim Behar Celebrates the Day of PR Experts in Bulgaria

Maxim Behar attended the Day of PR Experts celebration in one of the capital’s most sophisticated restaurants. This is the fourth edition of the event that gathers the PR elite in Bulgaria. Naturally, Behar was among the special guests, always ... »