His latest track, "VIVA BULGARIA", created in collaboration with Bulgarian rap legend Big Sha (Misho Shamara) and his son Lil Sha, was premiered on BG Radio—his “favorite radio station in Bulgaria,” as he calls it.
“I don’t see myself ... »
Host: Max, I introduced you as a PR expert, but that title is far too narrow for you. You're an entrepreneur, journalist, diplomat, and now — a creator…
Maxim: I’m just someone who does his work with joy. I was ... »
“This is not just a song — it’s marketing, PR, a message to the entire world,” Maxim said about “Viva Bulgaria”, which positions Bulgaria as a modern, ambitious, and open-minded country through a fresh and inspiring composition.
“I love ... »
Host: Mr. Behar, how do you interpret President Radev’s statements and the protests against the euro?
Maxim: Over the past few months, this debate seems almost comical to me. The opponents of the euro are louder, more present, but it ... »
Host: “President Radev stated that the Parliament has turned its back on the people and that trust can only be restored through a referendum on the euro. How do you interpret this, Mr. Behar?”
Maxim: “It’s difficult for me to step ... »
“I’ve dreamed of writing a song about Bulgaria for years—one that people could easily find on Spotify or YouTube when they search for the word ‘Bulgaria’. And now, here it is: Viva Bulgaria,” said Behar in a televised interview ... »
Tsveti Radoycheva: How did you become passionate about music and start rapping?
Maxim Behar: It all started as a joke—a late-night Facebook exchange with Misho Shamara turned into a song. The track "PR Royale" was born from that. I'm not ... »
The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand ... »
A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring ... »
The voting process was open and anonymous, allowing anyone to cast their vote, while the initial nominations—nearly one thousand professionals from the business world—were curated by Career Show. Only 100 of them made it into the final list after a ... »
“PR is telling the truth in a way that people understand,” summarized Maxim Behar. “This is my newest definition after years of searching for the right words. Truth is at the core, and presenting it clearly—that’s our creative job. ... »
Introduce yourself in a few sentences...
More than 30 years ago, I founded M3 Communications Group, Inc. and remain its CEO to this day. I am passionate about my business and hold numerous international roles across various boards and committees. ... »
Host: Mr. Behar, how would you explain the power of Pope Francis’ messages, and why do you think he was able to reach so many people around the world?
Maxim Behar: There are hundreds of millions of Catholics around the ... »
We create our own future, and it depends entirely on us what it will look like, says Dr. Maxim Behar, renowned PR expert, diplomat, and entrepreneur.
Dr. Maxim Behar is a globally recognized PR professional, diplomat, and entrepreneur. He is ... »
Host: Mr. Behar, what are we witnessing in this political saga — the majority, stability, upcoming elections?
Maxim Behar: The so-called saga is actually quite simple. I’ve known Valyu Tonchev for years, since the days of the Atlantic Club. I ... »