"VIVA BULGARIA" — when music meets PR and Patriotism becomes a global language
His latest track, "VIVA BULGARIA", created in collaboration with Bulgarian rap legend Big Sha (Misho Shamara) and his son Lil Sha, was premiered on BG Radio—his “favorite radio station in Bulgaria,” as he calls it. “I don’t see myself ... »
Maxim Behar: Inspiration Begins with the Smallest Things — Even a Single Word
Host: Max, I introduced you as a PR expert, but that title is far too narrow for you. You're an entrepreneur, journalist, diplomat, and now — a creator… Maxim: I’m just someone who does his work with joy. I was ... »
Maxim Behar: “Viva Bulgaria” Is Musical PR for the Country
“This is not just a song — it’s marketing, PR, a message to the entire world,” Maxim said about “Viva Bulgaria”, which positions Bulgaria as a modern, ambitious, and open-minded country through a fresh and inspiring composition. “I love ... »
Maxim Behar: "The Euro Is Like Hot Water – Once You Have It, You Don’t Want Anything Else"
Host: Mr. Behar, how do you interpret President Radev’s statements and the protests against the euro? Maxim: Over the past few months, this debate seems almost comical to me. The opponents of the euro are louder, more present, but it ... »
Maxim Behar: “The Euro is a Natural Step – What We Need Is Vision, Not Division”
Host: “President Radev stated that the Parliament has turned its back on the people and that trust can only be restored through a referendum on the euro. How do you interpret this, Mr. Behar?” Maxim: “It’s difficult for me to step ... »
“Viva Bulgaria” – Maxim Behar’s New Musical Tribute to His Homeland, Featuring Big Sha and Lil Sha
“I’ve dreamed of writing a song about Bulgaria for years—one that people could easily find on Spotify or YouTube when they search for the word ‘Bulgaria’. And now, here it is: Viva Bulgaria,” said Behar in a televised interview ... »
Leadership, PR, and the Power of Authenticity: An Inspiring Conversation Between Tsveti Radoycheva and Maxim Behar
Tsveti Radoycheva: How did you become passionate about music and start rapping? Maxim Behar: It all started as a joke—a late-night Facebook exchange with Misho Shamara turned into a song. The track "PR Royale" was born from that. I'm not ... »
Maxim Behar: Macron’s Scandals Reveal How Fragile Political Brands Are in the Age of Transparency
The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand ... »
Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”
A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring ... »
Maxim Behar Named Among “Top 100 Executives” for 2025
The voting process was open and anonymous, allowing anyone to cast their vote, while the initial nominations—nearly one thousand professionals from the business world—were curated by Career Show. Only 100 of them made it into the final list after a ... »
The Professionals at the Office of M3 Communications. What Does It Mean to Be a PR Expert Today?
“PR is telling the truth in a way that people understand,” summarized Maxim Behar. “This is my newest definition after years of searching for the right words. Truth is at the core, and presenting it clearly—that’s our creative job. ... »
Choose goals no one has reached before
Introduce yourself in a few sentences... More than 30 years ago, I founded M3 Communications Group, Inc. and remain its CEO to this day. I am passionate about my business and hold numerous international roles across various boards and committees. ... »
Maxim Behar: The World Needs Action, Not Just Messages
Host: Mr. Behar, how would you explain the power of Pope Francis’ messages, and why do you think he was able to reach so many people around the world? Maxim Behar: There are hundreds of millions of Catholics around the ... »