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All these things have affected our industry so dramatically that PR experts must be excellently trained and prepared for all kinds of contingencies. Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be ... »


Unfortunately, in many countries, PR as an industry and profession has a negative connotation for the general public. “This is only PR!” people might say, using the phrase as a euphemism for lying and deception. Several years ago, I was ... »

Maxim Behar with Free Lectures in SoftUni in September

  A two-week free course on modern PR with lecturer Maxim Behar will take place in September in SoftUni – one of the largest and most respected educational institutions in Bulgaria, providing training and career support in the fields of ... »

Maxim Behar Moderated Leica Eyecare Exclusive Premiere

Maxim Behar, CEO of M3 Communications Group, Inc. moderated the exclusive premiere of Leica Eyecare products in Bulgaria, the company's newest client. M3 Communications Group, Inc. organized a classy event for the introduction of the products on the Bulgarian market. ... »

Maxim Behar Celebrates the Day of PR Experts in Bulgaria

Maxim Behar attended the Day of PR Experts celebration in one of the capital’s most sophisticated restaurants. This is the fourth edition of the event that gathers the PR elite in Bulgaria. Naturally, Behar was among the special guests, always ... »

Generation F and its new, more understandable language

  From Gutenberg to Zuckerberg, the revolution in style, genre, approach, grammar, vocabulary and most of all in content   Facebook really swept out everything we knew and turned around our lives upside down or feet up, depending on the ... »

Maxim Behar Celebrates Seychelles at Africa Day

The spirit of magical Africa came to Sofia this weekend for an amazing triple celebration – Seychelles independence day, 15 years of the establishment of the consulate of Seychelles in Bulgaria and Africa day 2019. Maxim Behar, Honorary Consul General of the ... »

Celebrate Seychelles and Africa Day

Mr. Maxim Behar, the Honorary Consul General of the Republic of Seychelles in Bulgaria has the pleasure to invite all friends of Seychelles to an amazing TRIPLE celebration. This Saturday, June 29th, in Sofia City garden from 12 pm to 7 ... »