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The Ice Cream Salesman and... Something Else

In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the real role of managers and their ability to manage their teams so that they start loving their jobs. The phrase is more than famous. It goes around ... »

The Generals are Resigned...

In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the types of management and how modern leadership requires modern thinking and practices.When we started our businesses three decades ago and couldn't quite get our heads around ... »


Not to Promote...

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments shares his thoughts on the dangerous tendencies of media standards in Bulgaria. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule ... »


Maxim Behar Appointed as International Fellow of PRCA

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). He was recognised on the unified recommendation of the Chairman of Fellows, the Board ... »

Facebook Feuds From Dawn Till Dusk

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments on the insurgence of fake news on social media and the responsibility of the consumer to educate and inform themselves, rather than putting blame on the platforms. "In a ... »


Shimon Peres, the man who constantly showed optimism...

Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister, and Foreign Minister. This is a ... »


Baron Janssen or just "Mr. Solvay"

Maxim Behar writes about his meeting with Baron Daniel Janssen, Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the ... »

PR By The Pound

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his views on the rising criticism of the PR profession and practice in Bulgaria. How it has been used as political slander and how Bulgarian society blindly accepts these ... »

Maxim Behar was Re-elected Member of BBLF Management Board

The world-renowned PR expert Maxim Behar was re-elected as a member of the Board of the Bulgarian Business Leaders Forum (BBLF), officially inaugurated by the former President of Bulgaria Petar Stoyanov and HRH The Prince of Wales in 1998. The ... »

The Generation "B", like Bulgaria...

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence.Because the generations have started to "spin" too fast we are all racing ... »