Ministry of Branding. Now is the Time!
We create our own future, and it depends entirely on us what it will look like, says Dr. Maxim Behar, renowned PR expert, diplomat, and entrepreneur. Dr. Maxim Behar is a globally recognized PR professional, diplomat, and entrepreneur. He is ... »
Maxim Behar: Political Stability is Bulgaria more than anything else
Host: Mr. Behar, what are we witnessing in this political saga — the majority, stability, upcoming elections? Maxim Behar: The so-called saga is actually quite simple. I’ve known Valyu Tonchev for years, since the days of the Atlantic Club. I ... »
Maxim Behar: Eurozone Will Bring to Bulgaria Only Benefits
Host: Mr. Behar, as we started our conversation with Associate Professor Zhivkov, we touched on the topic of trust in this administration. Another key point is the request for a convergence report in June. The European Central Bank and the ... »
Maxim Behar: Heated Political Clashes Bring Economic Challenges
Host: What do you think about the language that politicians use? And how effective is it in gaining public trust? Maxim: If we set aside specific individuals, I would say that politicians' language is often too emotional and geared towards ... »
Maxim Behar Tops Thinkers360's global ranking of PR experts
World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. This is the second consecutive year that the communications specialist has ... »
Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone
Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a ... »
Maxim Behar: The Government Must Have a Good Communication Strategy
Host (Diana Radeva): Hello again! This is the show "Good Morning, Europe" on Euronews Bulgaria. This week, Bulgaria has a regular cabinet, which is news because it hasn't happened in a long time. What will be the horizon of action ... »
Maxim Behar: The "Zhelyazkov" cabinet is composed of professionals
Host (Ganiela Angelova): Good evening! "The Day ON AIR" begins. I'm Ganiela Angelova, and tonight, along with producer Gergana Marinova, we are focusing on current topics. How long will the “Zhelyazkov” cabinet last? Comments from journalist Valeria Veleva and PR ... »
Maxim Behar: I really enjoy conveying my messages through music
Host (Zheni Moneva): It's a pleasure to introduce the globally renowned PR specialist Maxim Behar, who last year revealed another talent and surprised us by rapping in a song together with Bulgarian rapper Mihail Mihaylov, known as Misho Shamara or ... »
Joey Left His Gloves in Sofia…
I received a strange email from the rabbi of Chabad in Sofia. He asked to meet him and a man whose name meant nothing to me, as he wrote, "to do business together. He works for the famous company Manowar ... »
Five Causes to Change Bulgaria
To be honest, I'm tired of "patriotic" slogans—Bulgaria above all, Bulgaria on three seas, let's fight for our Bulgaria, and whatnot—spewed from the mouths of people who have not earned a single lev in their lives with labor that pays ... »
Maxim Behar: Political discussions must be public
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome! Maxim Behar: Good morning! Host: ... »
Maxim Behar: Bulgarians Use Google More and More Pragmatically
Host (Viktor Dremsizov): Up next is a very interesting and diverse discussion: the European Football Championship, Carlos Nassar, "Gundi – Legend of Love," and Dubai chocolate – these are just some of the things Bulgarians searched for most on ... »