Maxim Behar: Macron’s Scandals Reveal How Fragile Political Brands Are in the Age of Transparency
The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand ... »
Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”
A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring ... »
Maxim Behar Named Among “Top 100 Executives” for 2025
The voting process was open and anonymous, allowing anyone to cast their vote, while the initial nominations—nearly one thousand professionals from the business world—were curated by Career Show. Only 100 of them made it into the final list after a ... »
The Professionals at the Office of M3 Communications. What Does It Mean to Be a PR Expert Today?
“PR is telling the truth in a way that people understand,” summarized Maxim Behar. “This is my newest definition after years of searching for the right words. Truth is at the core, and presenting it clearly—that’s our creative job. ... »
Choose goals no one has reached before
Introduce yourself in a few sentences... More than 30 years ago, I founded M3 Communications Group, Inc. and remain its CEO to this day. I am passionate about my business and hold numerous international roles across various boards and committees. ... »
Maxim Behar: The World Needs Action, Not Just Messages
Host: Mr. Behar, how would you explain the power of Pope Francis’ messages, and why do you think he was able to reach so many people around the world? Maxim Behar: There are hundreds of millions of Catholics around the ... »
Ministry of Branding. Now is the Time!
We create our own future, and it depends entirely on us what it will look like, says Dr. Maxim Behar, renowned PR expert, diplomat, and entrepreneur. Dr. Maxim Behar is a globally recognized PR professional, diplomat, and entrepreneur. He is ... »
Maxim Behar: Political Stability is Bulgaria more than anything else
Host: Mr. Behar, what are we witnessing in this political saga — the majority, stability, upcoming elections? Maxim Behar: The so-called saga is actually quite simple. I’ve known Valyu Tonchev for years, since the days of the Atlantic Club. I ... »
Maxim Behar: Eurozone Will Bring to Bulgaria Only Benefits
Host: Mr. Behar, as we started our conversation with Associate Professor Zhivkov, we touched on the topic of trust in this administration. Another key point is the request for a convergence report in June. The European Central Bank and the ... »
Maxim Behar: Heated Political Clashes Bring Economic Challenges
Host: What do you think about the language that politicians use? And how effective is it in gaining public trust? Maxim: If we set aside specific individuals, I would say that politicians' language is often too emotional and geared towards ... »
Maxim Behar Tops Thinkers360's global ranking of PR experts
World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. This is the second consecutive year that the communications specialist has ... »
Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone
Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a ... »
Maxim Behar: The Government Must Have a Good Communication Strategy
Host (Diana Radeva): Hello again! This is the show "Good Morning, Europe" on Euronews Bulgaria. This week, Bulgaria has a regular cabinet, which is news because it hasn't happened in a long time. What will be the horizon of action ... »