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THE POWER OF STORYTELLING

One of social media’s greatest changes to modern-day PR is the rising importance of storytelling.This book has already pointed out that the job of today’s PR professional is now invariably connected with the creation of news and interesting stories. ... »

Maxim Behar at ICCO Global Summit 2019

ICCO – The International Communications Consultancy Organization, held its annual Global Summit 2019 in Lisbon, Portugal. Maxim Behar attended the forum in his capacity of past president and member of the board. Important topics on global PR, communications, marketing, and ... »

A Revolution in Smart-Lifting Moderated by Maxim Behar

The revolutionary new product of the Swedish company Binar Quick-Lift Systems AB – Binar NEO 30, was exclusively presented at the Motek trade fair in Stuttgart, Germany. Binar NEO was developed to meet the requirements of companies with lifting and ... »

AN ARMY OF AMATEURS

With all that said, an army of amateurs has taken over the media realm as a result of the social media revolution.In this particular sense, the “amateurs” are all those billions of users who don’t know how to handle ... »

A BRAVE NEW TRANSPARENT WORLD

The tsunami of social media that has conquered global communicationswithin a few years has swept away privacy, once predominant,and has laid the groundwork for a new world where everything ispublic—or is rapidly becoming so—and where everything is transparent—or is ... »

Maxim Behar at Baltic Weekend 2019

Maxim Behar was a special guest and a speaker in both days of the most significant event in the PR and communications industry in Russia – Baltic weekend 2019. The forum that took place in Saint Petersburg, annually gathers hundreds ... »

THE SKILLS OF TODAY

Which are the most valuable skills for a PR expert against the back­drop of this transformation of the PR office?This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, ... »

Maxim Behar was a Speaker at the Moldo-Finish Forum

Maxim Behar presented a lecture in the College of Alkio-Opisto near the university center of Jyväskylä, Finland. He was there by an invitation from the Nordic collaboration in Moldova on the occasion of the Moldo-Finish forum on successful start-ups. In ... »

WHO OWNS THE MEDIA?

  One of the overarching—and overwhelming, really—traits of the social media revolution is the fact that billions of media owners have emerged thanks to the opportunity to run a social media page, pro­file, channel, whatever. PR companies must be absolutely ... »


ALWAYS PREPARED: THE LESS-THAN-10-MINUTES RESPONSE RULE

All these things have affected our industry so dramatically that PR experts must be excellently trained and prepared for all kinds of contingencies. Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be ... »

THE “CREATIVE LIAR” NOTION: BOUND FOR EXTINCTION, TOO

Unfortunately, in many countries, PR as an industry and profession has a negative connotation for the general public. “This is only PR!” people might say, using the phrase as a euphemism for lying and deception. Several years ago, I was ... »