Throughout all those years that I’ve spent in PR business, I’ve been repeating almost every day that the players in this game should be honest, reputable and creative. That was our business’s peremptory mantra – do your job professionally, come ... »
Maxim Behar's latest book The Global PR Revolution reached No. 1 of sales on Amazon in the fields both of Public Relations and also Sales and Marketing. It happened just three days after the official launch of the book last ... »
One of social media’s greatest changes to modern-day PR is the rising importance of storytelling.This book has already pointed out that the job of today’s PR professional is now invariably connected with the creation of news and interesting stories.
ICCO – The International Communications Consultancy Organization, held its annual Global Summit 2019 in Lisbon, Portugal. Maxim Behar attended the forum in his capacity of past president and member of the board. Important topics on global PR, communications, marketing, and ... »
The revolutionary new product of the Swedish company Binar Quick-Lift Systems AB – Binar NEO 30, was exclusively presented at the Motek trade fair in Stuttgart, Germany. Binar NEO was developed to meet the requirements of companies with lifting and ... »
With all that said, an army of amateurs has taken over the media realm as a result of the social media revolution.In this particular sense, the “amateurs” are all those billions of users who don’t know how to handle ... »
The tsunami of social media that has conquered global communicationswithin a few years has swept away privacy, once predominant,and has laid the groundwork for a new world where everything ispublic—or is rapidly becoming so—and where everything is transparent—or is ... »
Maxim Behar was a special guest and a speaker in both days of the most significant event in the PR and communications industry in Russia – Baltic weekend 2019. The forum that took place in Saint Petersburg, annually gathers hundreds ... »
Which are the most valuable skills for a PR expert against the backdrop of this transformation of the PR office?This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, ... »
Maxim Behar presented a lecture in the College of Alkio-Opisto near the university center of Jyväskylä, Finland. He was there by an invitation from the Nordic collaboration in Moldova on the occasion of the Moldo-Finish forum on successful start-ups.
In ... »
One of the overarching—and overwhelming, really—traits of the social media revolution is the fact that billions of media owners have emerged thanks to the opportunity to run a social media page, profile, channel, whatever. PR companies must be absolutely ... »
Maxim Behar was the lecturer of a two-week course on modern PR in SoftUni – one of the largest and most respected universities for digital marketing and design in Bulgaria. The course consisted of 4 lectures in total that introduced ... »
All these things have affected our industry so dramatically that PR experts must be excellently trained and prepared for all kinds of contingencies.
Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be ... »
Unfortunately, in many countries, PR as an industry and profession has a negative connotation for the general public. “This is only PR!” people might say, using the phrase as a euphemism for lying and deception. Several years ago, I was ... »
Maxim Behar, globally renowned PR expert and journalist, entrepreneur, diplomat and owner and manager of one of the leading PR companies in Bulgaria, M3 Communications Group, Inc., is publishing a new, fourth in a row, book in the USA. “The ... »